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News Stories

Welcome to the SportPesa Newsroom, where we share the latest corporate news, updates, and blog content from our team. Stay informed about our latest initiatives, industry insights, and company milestones.

23 December 2025

‌SportPesa Tanzania: 2025 Year in Review

2025 has been another year of growth and for SportPesa in Tanzania, defined by major partnerships, sporting achievements, and a steadfast commitment to grassroots development and community impact. Elevating Tanzanian football: Yanga SC and Premier League success This year, SportPesa renewed its partnership with Yanga SC, signing a three-year sponsorship deal worth TZS 21.7 billion. […]

18 December 2025

SportPesa Kenya: 2025 Year in Review

2025 has been an extraordinary year for SportPesa Kenya, marked by transformative partnerships, record-breaking achievements, and a deepening commitment to grassroots development and community empowerment.

8 December 2025

SportPesa boosts investment in Kenyan boxing

SportPesa recently held the second edition of its SportPesa Boxing initiative in Kenya which brought together some of the best boxing talent from Kenya, Uganda, Tanzania, Sweden, and Belgium. The event was held in collaboration with UFSBXING. SportPesa has a track record of supporting boxing, offering Kenyan athletes opportunities to develop their skills and progress […]

26 November 2025

SportPesa wins in UK High Court

SportPesa has welcomed a ruling from the High Court of Justice in the United Kingdom, which found no substance to a legal claim filed by former director Paul Wanderi Ndung’u against the company, its subsidiaries, and its leadership. The judgment, Ndung’u v SPG Limited – CR-2022-000135, which was handed down on 18 November 2025 by […]

20 November 2025

SportPesa’s Tujiamini initiative expands its support for grassroots football

In partnership with the Football Kenya Federation, SportPesa has expanded its support for grassroots football teams in Kenya through the Cheza Dimba tournament. The Cheza Dimba tournament, which is part of the Tujiamini initiative, sees regional grassroots football clubs play to win a 3-year sponsorship, worth KSh 250,000 annually, and equipment such as home and […]

14 November 2025

SportPesa-backed Nondescripts RFC narrowly lose out in the 2025 Impala Floodlit title

SportPesa-backed Nondescripts RFC finished second in the 2025 Impala Floodlit Tournament held on Saturday, 8 November. While the Nondescripts RFC ultimately lost the title to defending champions, Menengai Oilers, the Nondescripts played incredibly well, with only 12 points between the teams at the final whistle. The Nondescripts, also known as the Nondies, is the oldest […]

7 November 2025

SportPesa teams up with Nozibusiso Sibiya at the Madrid World Football Summit

We were delighted to partner with leading South African sports journalist Nozibusiso Sibiya to attend the Madrid World Football Summit. The Madrid World Football Summit brings together global leaders in the football industry to share insights and discuss the future of the sport. SportPesa is committed to supporting African sporting talent and promoting diversity in […]

30 October 2025

The SportPesa Effect in action – new kits for local Tanzanian clubs!

As part of SportPesa’s commitment to support the development of grassroots football across Africa, this month saw the official launch of the third wave of providing official football kits for grassroot teams. Following successful initiatives in Tanga and Morogoro, SportPesa’s latest milestone saw four local teams—Golden Ridge FC, Geita Kwanza FC, Jamhuri FC, and Golden […]

24 October 2025

SportPesa celebrates customer service champions

This month, SportPesa brought together its customer service teams to recognise and celebrate the individuals who provide exceptional customer service to SportPesa punters. The SportPesa customer service team provides support for customers across Africa and are always on hand to support customers with a smile. Doreen Kwayu, Head of Operations, SportPesa Tanzania said: “Our customer […]

SportPesa turns October pink to support for Breast Cancer Awareness month

This October, SportPesa is supporting Breast Cancer Awareness Month through its new campaign – “Wearing Pink. Raising Awareness. Making It Count.” Throughout the month, SportPesa will harness the unifying power of football to shine a light on the fight against breast cancer, by transforming stadiums and social channels with pink branding. SportPesa is embracing this […]

22 September 2025

Best Sports Betting Brand in Africa: SportPesa Tanzania Takes the Crown

SportPesa Tanzania has been crowned Best Sports Betting Brand in Africa at the Best Brand Africa Awards 2025. The award places SportPesa at the forefront of the continent’s sports betting industry, recognising its excellence in brand leadership, innovation, and customer engagement. Out of more than 12,000 brands, SportPesa Tanzania rose to the top – a […]

Ronald Karauri, CEO of SportPesa, and Hussein Mohammed, FKF President, at the SportPesa League launch

19 September 2025

SportPesa League Kicks Off for 2025/26 Season

The 2025/26 football season in Kenya has kicked off with a bold new identity – the SportPesa League. In a landmark partnership between the Football Kenya Federation (FKF) and SportPesa, the top-tier league has been rebranded and relaunched, marking the beginning of a transformative 10-year plan to elevate Kenyan football. The partnership, valued at KES […]

SportPesa launches Turbo League with Kiron in Kenya and Tanzania

10 September 2025

SportPesa launches Turbo League with Kiron in Kenya and Tanzania

SportPesa has partnered with Kiron Interactive to launch Turbo League, a new virtual football title now available to players in Kenya and Tanzania. Turbo League is designed for fans who enjoy fast-paced action, offering quick match cycles and smooth gameplay optimised for mobile devices. Built on Kiron’s trusted platform, the game delivers a seamless experience […]

6 September 2025

SportPesa Crowned Kenya’s Top Betting Brand at 2025 Excellent Brands Awards

SportPesa has officially been crowned Kenya’s No.1 betting brand, earning a prestigious five-star rating at the 2025 Excellent Brands Awards held at the Villa Rosa Kempinski in Nairobi. At the awards gala, which brought together leading names from across industries, SportPesa was recognised for its unmatched innovation, community impact, and consumer trust. The five-star accolade […]

1 September 2025

SportPesa announces official partnership with the DHL Stormers

SportPesa has become the official betting partner of the DHL Stormers for the 2025/26 season. The deal partnership reinforces SportPesa’s commitment to African sports, communities and society. As part of the partnership, the SportPesa brand will feature on the DHL Stormers’ new kit for the 2025/26 season, which was unveiled on Tuesday, 26 August. This […]

The 2025 Varsity Football tournament kicks off with SportPesa as its headline sponsor

The 2025 Varsity Football has begun, bringing together some of South Africa’s rising football stars to showcase their skills and play in the country’s largest university football tournament. This is the first year of a three-year partnership with SportPesa as its official Online Betting Partner. To help bring SportPesa customers and Varsity Football fans closer […]

Winner of the latest SportPesa mega jackpot makes history with the biggest-ever win

The biggest-ever SportPesa mega jackpot was won by Bonnie Kamau in August 2025 after he correctly predicted the outcome of 17 football matches. Bonnie made history by winning a staggering Ksh. 424,660,618, with a stake of just Ksh. 99. The SportPesa jackpot was created shortly after the company was founded in 2014. Designed to give […]

SportPesa signs a 3-year sponsorship deal with Yanga SC

Building on eight years of partnership, SportPesa has signed a new 3 year sponsorship deal with Yanga SC worth TZS 21.7 Billion. The deal will see SportPesa continue to be Yanga SC’s primary sponsor. Since 2017, SportPesa has supported Yanga SC to become one of Tanzania’s most successful football clubs. During this time, Yanga FC […]

Varsity football

SportPesa becomes headline partner of Varsity Football, supporting university football in South Africa

SportPesa has become the official Online Betting Partner of Varsity Football in South Africa. The three-year partnership is part of SportPesa’s work to support grassroots sports and exceptional sporting talent across Africa. The partnership will see Varsity Football and SportPesa work closely together to support the next generation of sporting talent and continue to grow […]

SportPesa celebrates Yanga FC’s incredible performance during the 2024/25 premier league season

Tanzanian football club, Yanga FC, recently celebrated its fourth consecutive Tanzanian Premier League championship. Sponsored by SportPesa, the country’s most successful club were crowned winners of the league for the 31st time. During a dominant 2024/25 season, Yanga FC won 27 of their 30 matches, scoring 83 goals and conceding just 10. As part of the […]

SportPesa FKF announcement

SportPesa and FKF Announce Landmark 10-Year Sponsorship Deal for Kenya Premier League

SportPesa has signed a landmark 10-year sponsorship deal with the Football Kenya Federation (FKF) to support the FKF Premier League, starting from the 2025/26 season. The partnership aims to boost financial stability, enhance league competitiveness, and reaffirm SportPesa’s long-term commitment to Kenyan football.

SportPesa celebrates Tujiamini Gold Community Awards winners across Kenya

This month, SportPesa’s Tujiamini initiative recognised communities-led projects across Kenya through its Gold Community Awards. Winners of the Gold Community Award take home Ksh 1 million to help with the work they are doing to support communities across the country. One winner of the Tujiamini Gold Community Awards was Busia Border FM 89.9, a community […]

The SportPesa Shabiki Cup continues to support exceptional football talent in Tanzania

The Shabiki Cup, powered by SportPesa, is a grassroots football tournament held in Tanzania that attracts local football teams and fans while showcasing emerging talents. Talented young footballers have the opportunity to play against high calibre opposition and is integral to supporting and nurturing young footballers across Tanzania. Due to the talent that the Shabiki […]

SportPesa recognised at the prestigious 2025 Africa SABRE Awards for its Tujiamini Initiative

SportPesa was recognised as a finalist in the 2025 Africa SABRE Awards (Superior Achievement in Branding, Reputation and Engagement) for its Tujiamini Initiative.

SportPesa-sponsored runner, John April wins the 2025 Outeniqua Marathon

SportPesa-sponsored runner John April won his second event this year has he ran the 2025 Outeniqua Marathon in 2 hours 31 minutes.