In partnership with the Football Kenya Federation, SportPesa has expanded its support for grassroots football teams in Kenya through the Cheza Dimba tournament.

The Cheza Dimba tournament, which is part of the Tujiamini initiative, sees regional grassroots football clubs play to win a 3-year sponsorship, worth KSh 250,000 annually, and equipment such as home and away kits, which are renewed annually.

Jason Gibson, Chief Commercial Officer at SportPesa, said:

“Supporting all levels of football is part of SportPesa’s mission. The Cheza Dimba tournament is designed to ensure the best grassroots talent have the support they need to succeed.

“Through our partnership with Football Kenya Federation, we are not only investing in the highest level of football in Kenya but also in the pipeline of talent emerging across the country.”