Dean Delaney

Dean Delaney is the Managing Director of SportPesa South Africa. As part of his role, Dean leads on the day-to-day operations of the business in South Africa, including customer service, business strategy and community investment.

Since joining SportPesa in June 2023, Delaney has focused on challenging the South African betting market by bringing new and innovative ways for customers to make and receive payments and creating unique customer experiences, so customers have greater choice and control over their betting habits.

Looking to the future, Dean Delaney is focused on bringing the values of the SportPesa brand to South Africa by supporting the development of sport and society. Under Delaney’s leadership, SportPesa has already started investing heavily in communities and grassroots sports through its partnerships with Cape Town FC to support 100s of grassroots clubs. Dean Delaney has also launched the SportPesa Cup in South Africa and created a long-term brand partnership with South African legend and Grand Prix motorcycle racer, Brad Binder.

Delaney’s background includes working in brand engagement, media, communications, business strategy, and advertising across Africa. Prior to joining SportPesa, Dean was the Regional Director of Dentsu in Sub-Saharan Africa and the Chief Marketing Officer at BetLion. Dean has a Diploma in International Advertising and Copywriting from the AAA School of Advertising.

Dean lives with his wife and his two children in Kommetjie, a small town near Cape Town. Outside of work, Dean is a keen runner, having completed the Comrades Marathon. He is also an avid sports fan, and follows a range of sports including golf, cricket, and rugby.