In a major boost to Kenyan football, SportPesa and the Football Kenya Federation (FKF) have today announced a landmark 10-year sponsorship agreement worth Shs. 1.12 Billion for the FKF Premier League, commencing with the 2025/26 season.
SportPesa Sponsorship to Directly Support FKF Premier League Clubs
60% of the sponsorship will go directly to the clubs in the FKF Premier League as grants, with the remaining 40% allocated to administrative and operational costs to ensure the efficient running of the competition.
The long-term partnership marks a new era of financial stability and growth for Kenya’s top-tier football league, with both parties committing to a shared vision of elevating the standards of Kenyan football, and improving the overall structure and competitiveness of the league.
Reaffirming SportPesa’s Long-Term Commitment to Kenyan Football
SportPesa CEO Ronald Karauri reaffirmed the company’s commitment to supporting Kenyan football:
“We are thrilled to announce our partnership with the Football Kenya Federation, building on the success we achieved together in the past. Football in Kenya can reclaim its lost glory, and we are starting this journey today. Over the years, we will steadily make great progress and strides.
In the yesteryears, we have seen our leagues at their best. Nothing stops us from getting there, once again. I personally believe some of our top talents across various sporting disciplines are part of Kenya’s exports to the world.
We are at the Rebuilding Phase. With our strong belief in winning partnerships, we will not walk this journey alone. Together with FKF, the football clubs and the entire football community, including the fans, we aim to work closely to understand the challenges, find solutions and get back to where we belong,” he said.
SportPesa Partnership Marks a Turning Point, Says FKF President
FKF President Hussein Mohammed hailed the deal as a milestone moment:
“A transformative chapter begins for Kenyan football. We extend our gratitude to SportPesa for their belief in our vision through this partnership. After enduring challenges in attracting private sector backing, SportPesa’s renewed faith signals a turning point for Kenyan football’s future,”
“Football Kenya Federation sees this partnership as a crucial advancement in attracting more collaborations. We are resolutely committed to upholding the confidence you’ve placed within our hands as we look forward to a long-lasting partnership.”
The FKF Premier League sponsorship by SportPesa is expected to significantly enhance the commercial and competitive landscape of the league, with a direct impact on players, clubs, and fans alike.
