SportPesa was crowned the winner of the Overall Corporate Social Responsibility award at the iGaming Afrika Awards. The award recognises companies that put “ethical, social, and environmental stewardship into core operations.”
Alongside its sponsorship of teams and athletes, SportPesa also supports communities, sport and emerging talent through an initiative called Tujiamini. Tujiamini recognises 54 winners across four categories, providing over KSh 30,000,000 worth of products and services. The initiative supports Kenyan athletes, clubs, associations and wider sporting communities by providing support where it can make the greatest difference.
Commenting on the news, Jason Gibson, Chief Commercial Officer, said:
“We are delighted to have won the Overall Corporate Social Responsibility award at the iGaming Afrika Awards 2026. Since day one, we have understood our responsibility to communities and athletes across Africa, which is why corporate social responsibility remains central to everything we do. Through initiatives such as Tujiamini, we are able to provide meaningful support to Kenyans, empowering them to reach their full potential.”
The Corporate Social Responsibility Award recognises companies that demonstrate a strong commitment to ethical, social, and environmental responsibility as part of their core operations. It highlights organisations that go beyond commercial success to deliver meaningful impact through community investment, responsible practices, and sustainable business approaches.
The iGaming Afrika Awards 2026, part of the iGaming AFRIKA Summit in Nairobi, recognise excellence and innovation in Africa’s gaming industry. The awards ceremony took place in Nairobi, Kenya, on 4 May 2026.
Since 2014, SportPesa has taken a strategic approach to supporting all levels of sport, from nurturing grassroots talent to empowering professional athletes. Through partnerships with teams, athletes, and sporting structures, SportPesa is working to elevate sporting standards across Africa, with a focus on long-term talent development, innovation, and creating opportunities that will drive the continent’s sporting success for years to come.
