SportPesa Tanzania has been crowned Best Sports Betting Brand in Africa at the Best Brand Africa Awards 2025.

The award places SportPesa at the forefront of the continent’s sports betting industry, recognising its excellence in brand leadership, innovation, and customer engagement.

Out of more than 12,000 brands, SportPesa Tanzania rose to the top – a remarkable achievement that underscores its growing influence and stellar reputation across the region.

Doreen Kwayu, Head of Operations, SportPesa Tanzania said:

“We are incredibly proud to win the best Sports Betting Brand in Africa. This award is not only about our offering to customers, but also enables us to further our commitment to support sports and communities across Tanzania. We want our customers to know that by playing with SportPesa, they are giving back to their favourite sporting teams, communities, and wider Tanzanian society.”

This recognition celebrates SportPesa’s impact in Tanzania, highlighting its contribution to the sports and entertainment landscape across the African continent.

Since day one, SportPesa has invested in sports and communities across the country. This work includes SportPesa’s longstanding sponsorship deal with Yanga SC and continued grassroots football initiatives focused on elevating all levels of sports in Tanzania.