Kenyan football clubs are at the centre of SportPesa’s 10-year partnership with the Football Kenya Federation (FKF), with 60% of league sponsorship funding going directly to 18 participating clubs.
The agreement, signed in 2025, directs the remaining 40% towards running the SportPesa League. This model reflects the understanding that stronger domestic competition starts with stronger clubs.
The partnership is valued at KES 1.12 billion, with KES 85 million allocated in the first year, rising to KES 145 million by year ten.
For clubs, the investment is designed to bring greater financial stability and the confidence to plan beyond a single season.
It supports player development, infrastructure and professional standards. The investment is intended to strengthen teams on the pitch and club operations behind the scenes.
SportPesa has also committed KES 10 million in prize money for the league champions, with a total of KES 20 million awarded to the top three clubs each season.
The partnership also looks beyond club finances. Broadcast coverage, data and statistics, player and coach recognition, and the matchday experience all form part of its wider focus.
That broader approach recognises that a competitive league needs more than strong playing squads. Technical staff, effective club operations and the quality of the competition around them all matter.
The league agreement sits within SportPesa’s wider commitment to sport across Africa. In Kenya, its football focus spans professional clubs and grassroots teams in communities where infrastructure and support are limited.
The ambition is sustained progress, rather than a short-term lift. With a decade-long framework in place, the partnership aims to give clubs the backing to build season after season and help raise standards across Kenyan football.
