Throughout October, SportPesa used its sporting and community platforms to raise breast cancer awareness, encourage early detection and stand with those affected by the disease.
In Kenya, SportPesa partnered with RTS Movement Club for the second edition of Paint the Town Pink: Run & Rave Edition, bringing together 267 participants for a day focused on awareness, wellbeing and early detection.
The event combined a 5KM run with Mat Pilates, Tabata and Zumba, alongside breast cancer screening and survivor recognition. It gave people an opportunity to get active while learning more about breast cancer and the importance of early detection.
Pink October also reached the football pitch. SportPesa League sponsored teams Gor Mahia, Shabana FC and Murang’a Seal wore pink wristbands and ribbons during match days, helping to spread awareness with football supporters and communities.
In Tanzania, SportPesa’s Head of Administration and Procurement, Gloria Mattowo, also shared her deeply personal experience with The Citizen. Gloria wrote about being diagnosed with stage three breast cancer, undergoing treatment and the importance of paying attention to changes in your body and seeking medical advice.
While Pink October has ended, the need for awareness and support continues. SportPesa is proud to have played its part in bringing these important conversations to more people through sport and community.
