SportPesa has officially been crowned Kenya’s No.1 betting brand, earning a prestigious five-star rating at the 2025 Excellent Brands Awards held at the Villa Rosa Kempinski in Nairobi.
At the awards gala, which brought together leading names from across industries, SportPesa was recognised for its unmatched innovation, community impact, and consumer trust.
The five-star accolade cements SportPesa’s position as the undisputed leader in Kenya’s gaming industry. From record-breaking jackpots to grassroots empowerment through initiatives like Tujiamini, SportPesa continues to set the benchmark for what a betting brand can achieve.
“This recognition belongs to every Kenyan who has trusted SportPesa. It is proof that we are more than a gaming platform – we are a partner in progress, entertainment, and opportunity,” said Esther Kang’ethe, Head of Marketing at SportPesa.
A Year of Record Wins and Real Impact
The award follows a landmark year for SportPesa, including the historic KES 424 million Mega Jackpot win by Bonnie Kamau – the largest payout in Kenyan betting history. The Mega Jackpot has since reset and continues to climb, now standing at over KES 100 million, offering players another shot at life-changing wins.
Meanwhile, the Midweek Jackpot has already been won eight times in 2025, reinforcing SportPesa’s reputation as Kenya’s most rewarding platform.
SportPesa’s success is built on more than just numbers. The company’s commitment to responsible gaming, innovation, and community development has made it a trusted name across the country.
