SportPesa was founded in Nairobi in 2014, becoming the first digital betting company in Kenya and introducing a new era of gaming to Sub-Saharan Africa.

From the outset, SportPesa differentiated itself through innovation. It was the first sports betting company to offer customers a new way of gaming by launching SMS betting, allowing customers to place bets instantly using mobile money. This breakthrough enabled millions of Kenyans, including those without smartphones or internet access, to play and win.

Over the next 10 years, SportPesa grew to become one of the most popular gaming and betting companies in Sub-Saharan Africa by expanding operations to Tanzania and South Africa. Our success has been driven not only by technology but also by a deep commitment to developing grassroots sports and supporting communities on the continent.

From day one, we have taken our responsibility to customers and communities seriously – investing in sports, infrastructure and launching initiatives to drive economic growth across the region.

Online gaming is our business, but it has never been our purpose. By playing on our platform, our customers know that they are investing in their clubs, communities and countries.

We call this “the SportPesa Effect”.