Our partnership with Everton made a meaningful impact both on and off the pitch, especially through its support of the club’s award-winning mental health initiative, Imagine Your Goals.

This programme, run by Everton in the Community, offers tailored mental health support to individuals dealing with anxiety, depression, and isolation—combining therapy with the restorative power of sport.

As part of the partnership, SportPesa launched the Goals That Give campaign, a pledge that turned every Everton goal at Goodison Park into tangible support. For each goal scored at home throughout the partnership, we donated £1,000 to help expand mental health outreach and improve access to vital services within Merseyside communities.

The campaign fused sport with purpose — celebrating on-field success while contributing directly to life-changing support. It created an added layer of meaning for fans, players, and staff alike, knowing that every cheer from the terraces helped to fund someone’s road to recovery.

Together with Everton, we helped destigmatise mental health conversations and ensured that every goal truly counted.