Shortly after SportPesa’s partnership with Cape Town City FC kicked off, SportPesa launched in South Africa, marking another milestone in its continental expansion strategy.

SportPesa brought its unique offering to customers in South Africa, enabling them to bet on their favourite sports using first-class USSD and SMS betting technology.

Similar to the success seen in Kenya, SportPesa partnered with Cell C to bring its brand to the market, enabling a seamless entry into South Africa. The mobile-first solutions, including the SportPesa app – free of data charges – made it more affordable and convenient for players.

This combination of strategic partnerships and technology-driven accessibility positioned SportPesa as a major player in South Africa’s sports betting industry, while reinforcing our mission to connect fans with the sports they love.