Building on the successful sponsorships to date, SportPesa sponsored the Jomo Football league to help promote women’s football across Kenya.

With so many underfunded grassroots football clubs, women’s football in Kenya was in desperate need of support.

Through the sponsorship, SportPesa provided essential resources such as training equipment, kits, and financial support to help the league’s teams compete effectively. The initiative was designed to improve the quality of play, and to create opportunities for women to pursue football as a viable career path, in a sport that had been traditionally male dominated.

Supporting women and girls sports from the grassroots

This was the first of many investments into women’s football over the years, and another clear demonstration of the SportPesa Effect — our belief that every investment in sport should create a ripple of positive change.