2025 has been a year of exciting partnerships, sporting success and empowerment for SportPesa in South Africa, underscoring the brand’s commitment to supporting talent, empowering communities, and elevating all levels of sports.
Elevating university football: Varsity Football partnership
This year marked the start of a three-year partnership with Varsity Football, making SportPesa the official Online Betting Partner of South Africa’s largest university football tournament. The collaboration is focused on nurturing the next generation of football talent, with a particular focus on supporting women’s football. The 2025 Varsity Football season brought together top student athletes from eight leading universities, providing a vibrant and competitive platform for both men’s and women’s teams. SportPesa also expanded its Goal Rush game to include Varsity Football fixtures, giving fans the opportunity to win big, whether they’re at the game or watching from home.
Supporting rugby talent: Partnership with the DHL Stormers
SportPesa became the official betting partner of the DHL Stormers for the 2025/26 season, with the brand featuring on the team’s new kit. This partnership aims to deliver unique fan experiences, support the growth of rugby, and showcase the power of South African rugby culture. The collaboration with the Stormers builds on SportPesa’s broader commitment to supporting all levels of sport in South Africa, including its long-running support for Cape Town FC and Varsity Football.
Sporting Success: John April’s Marathon Triumph
SportPesa-sponsored runner John April continued to make headlines in 2025, winning the Outeniqua Marathon and adding to his impressive list of achievements. John’s journey from overcoming adversity to becoming a household name is matched by his dedication to giving back – his “Run with Shoes” programme provides gear and mentorship to young runners from underprivileged communities. SportPesa’s support for John April is part of its wider commitment to supporting all sporting talent and making a positive impact beyond the finish line.
Empowering the next generation: The Madrid World Football Summit
In 2025, SportPesa partnered with leading South African sports journalist Nozibusiso Sibiya to attend the Madrid World Football Summit. This global event brought together football industry leaders to share insights and shape the future of the sport. By empowering talent and promoting diversity, SportPesa continues to inspire the next generation of sports leaders.
Looking Ahead
As SportPesa looks to 2026, its mission remains clear: to invest in South African sport, empower communities, and create opportunities for all. By playing on the SportPesa platform, customers are investing in their clubs, communities, and their nation’s sporting legacy.
