For the better part of the last ten years, SportPesa has stood proudly alongside Gor Mahia FC, one of Kenya’s most storied and decorated football clubs, with 21 titles in their backyard. This enduring partnership is a shared journey of ambition, resilience, and community impact that has helped shape the landscape of Kenyan football.
Building a Legacy Together
Since the partnership began in 2016, Gor Mahia has built a period of remarkable success on and off the pitch. With SportPesa’s support, the club has secured multiple Kenyan Premier League titles, expanded its fanbase, and strengthened its role as a beacon of sporting excellence in East Africa.
And it’s not just about silverware. SportPesa’s investment has enabled Gor Mahia to upgrade training facilities, provide better resources for players and staff, and launch youth development initiatives that nurture the next generation of football talent. These efforts have not only elevated the club’s performance but have also contributed to the broader growth of football in Kenya.
Community at the Heart
At the core of this partnership is a commitment to community. Together, SportPesa and Gor Mahia have delivered grassroots football clinics, supported local tournaments, and championed causes that matter to fans and families across the country. From kit donations to mentorship programmes, the collaboration has touched lives far beyond the stadium.
In December 2025, Gor Mahia reported record-breaking ticket sales at the Mashemeji Derby, a testament to the club’s revitalised connection with its supporters. This surge in match-day engagement has earned Gor Mahia a leading fanbase in Kenya and also reflects the excitement on the pitch and effectiveness of strategic brand-building.
Driving Performance On and Off the Pitch
In the 2022–23 and 2023-24 seasons, the club clinched back-to-back Kenyan Premier League titles. SportPesa’s investment was widely credited with galvanising the squad, providing the resources and motivation needed to reach new heights.
SportPesa’s support has gone beyond domestic competition. Through the innovative SportPesa Super Cup, the club earned the opportunity to travel to the United Kingdom, playing high-profile friendlies against Everton at Goodison Park in 2018 and 2017. These matches marked Gor Mahia’s first-ever trip to the UK, showcasing Kenyan football to an international audience and opening doors for future cross-border competition.
When Gor Mahia qualified for the CAF Champions League, SportPesa funded the team’s travel and accommodation, enabling the team to prepare effectively for continental challenges.
Such experiences have not only raised the profile of Gor Mahia but have also demonstrated the potential of East African football to compete and collaborate on a global scale.
Looking Ahead
The partnership enters its second decade with even more ambition for driving sporting excellence, expanding opportunities that has led to the club attracting more corporate partners, and making a lasting difference in Kenyan football, where SportPesa has now taken the frontline with its 10-year long term sponsorship of the top-tier league, now renamed the SportPesa League.
SportPesa remains dedicated to supporting Gor Mahia’s journey, celebrating every victory and learning from every challenge. Together, we look forward to more shared success, both on the pitch and in the communities we serve.
