Welcome from the CEO

It gives me great pleasure to introduce you to SportPesa. We are extremely proud of our tremendous growth and achievements since our inception in 2014 and we even more excited about our outlook for a promising future.

At SportPesa we have remained focused on our mission and core values that are grounded in a fundamental sense of responsibility and giving back to the community.

We are committed to delivering the highest levels of product integrity and transparency to our customers, beneficiaries and stakeholders.

One of the SportPesa's key focus areas is to contribute to the sustainable growth of grassroots and professional sports in each of the markets where we operate.

We have strategically partnered with key figures in the the sports world to ensure we meet these development objectives. We will continue to do so and even expand our efforts.

We are committed to positively influencing the communities we are a part of and as such we have gone an extra mile to partner in community-based initiatives as you will see reflected here.

SportPesa is a success story that would not be possible without the contribution of our customers, partners and dedicated employees who have make our journey possible.

We appreciate the ongoing support received from those who are interested in SportPesa's activities and pledge to continue in our efforts to be an example for organizational excellence. We look forward to continuing to serve and engage with our communities as well as other future stakeholders.

Thank you.

Discover our Stories

Made of Winners

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Locally Grown, Internationaly Focused

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Industry Leader

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Changing Community through Sport

Meet the community

Corporate Social Responsibility


Our Main Partnerships

This partnership aims to propel football standards in Kenya to be globally competitive while working towards Kenya competing in the FIFA World Cup.

SportPesa is the Lead Sponsor of AFC Leopards. Otherwise known as Ingwe, AFC commands a large following in Kenya.

SportPesa is the Lead Sponsor of Gor Mahia FC. Gor commands the largest following in Kenya with the club growing in fan support and relevance in the prestigious SPL

The partnership will see SportPesa become the Main Sponsor and Official Africa Betting partner of the club with the immediate benefits to our local investment in football.

Southampton FC and SportPesa are Official Partners for Africa and Europe.

The partnership will benefit the National Rugby Union Teams – Kenya 7s [men and women], Kenya 15s [men and women] and the Kenya Junior rugby program.

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Locally Grown, Internationaly Focused

Sportpesa was founded in Kenya in 2014 and has since grown to have recognition across a global footprint.

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Made Of Winners

SportPesa has grown tremendously since its inception to become a recognizable brand in Kenya, Africa and Internationally. We have positioned ourselves as an industry leader by building our brand around satisfying the needs of our consumers. Our business model is based on positive customer experience, local market expertise and giving back to the community.

SportPesa is a key stakeholder in sports development in each of our markets. We have decided to move away from the traditional sponsorship model of support for prime sports products. We invest in the long term sustainability of sports and sports talent. Our key focus is on developing sports from the grassroots level.

From our own, personal experiences, we understand that sports begin to be a part of our culture in the alleyways between homes, in the open fields and in the empty parking lots at night. Through local initiatives, we have initiated capacity building programs and incorporated an aspect of improving the technical knowledge within the community to create a globally competitive players and managers.

In recognition of the ability of sports to forge unity in the community we continuously encourage sports participation.

As a good corporate citizen, SportPesa has been immensely involved in positively impacting the community. Every partnership we get into has incorporated an element of giving back to the community.

Our Values

  • Integrity
  • Social Responsibility
  • Excellence
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    Industry Leader

    Our clients are people who enjoy watching the game and love being part of it. We believe that our clients deserve the best and complete SportPesa experience and we always deliver the optimal market-tailored technology.

    Just like in other industries, We believe that technology is changing and will continue to change Sports Entertainment. Our goal is to provide the local solutions that are best suited for the needs of the stakeholders and in our experience we have proven this to be the sustainable model for the future of our industry.

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    Changing Community through Sport

    Our Local Communities are in the heart and soul of global sports. It is our commitment to invest in the development of these communities through local sports leagues, tournaments and by increasing their exposure to globally recognized training talent and role models.

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    Corporate Social Responsability

    The Color Kwa Face Program is spearheaded by the Color Kwa Face Foundation and is geared towards increasing the general public awareness on matters affecting people living with albinism. Through the awareness campaigns, funds are raised to purchase basic needs for people living with albinism.

    SportPesa has adopted this program as its primary charity program and in conjunction with the Foundation, hold monthly activities to benefit people living with albinism. We also work with key government ministries to ensure that the program benefits more Kenyans across the country.