SportPesa launched our community initiative, Tujiamini — which means “Let’s Believe in Ourselves” —to invest in the diverse talent emerging across Kenya. Our programme supports young people pursuing excellence in a wide range of disciplines, from football and rugby to dance, gaming, and other creative fields.

Rather than focusing solely on traditional sport sponsorship, Tujiamini provides critical resources, mentorship, and visibility to those striving to turn their passions into professional opportunities. We reach out to those most in need, helping them overcome financial and structural barriers that often stand in the way of success.

Supporting grassroots sport in Kenya

By backing dancers, footballers, gamers, and more, SportPesa has created a platform that encourages self-belief and celebrates ambition. The initiative has contributed to building a more inclusive and vibrant talent ecosystem – one that recognises potential wherever it appeared.

As Tujiamini has taken root, it has sparked real change — supporting personal growth, uplifting communities, and proving that when given the chance, Kenyan talent can shine brightly on any stage.