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The SportPesa
Effect

SportPesa is Africa’s premier digital gaming company.

Founded in Nairobi in 2014, we were the first operator in the region to allow people to play from their mobile phones.

From day one, we knew that SportPesa was about more than gaming. It was about working with our communities and sharing our success. Over the last decade, we have embraced our responsibility to the communities we serve by continuing to invest in grassroots sporting infrastructure and supporting the development of African sport and society.

We want our players to know that when they use SportPesa, they are backing African sport.

Find Out More About Our History

About SportPesa

SportPesa is a gaming and technology company that is focused on sports entertainment, live scores and sports news. Our technology platforms immediately update sport scores and, in certain markets, offer fully licensed, real money gaming services through its online casino. 

Our brand was the first digital betting company in Kenya, using innovative SMS betting. Alongside offering competitive odds-on Africa’s favourite sports, SportPesa offers its players the opportunity to win big and transform their lives through its renowned jackpot. 

Learn about us

Newsroom

Stay up to date with our most recent announcements and press releases and get the latest sports news and insight from the SportPesa Global Blog.

SportPesa Newsroom

Responsible Gaming

Safer play is an important part of the work we do at SportPesa.

We always want our customers to enjoy the experience they have when using our platform. When that experience is no longer enjoyable, it could become a problem.

Learn more about how SportPesa supports customers.

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